Federico Gaggio

Sometimes I present this stuff at industry events. Swear words are rare.

I am an independent strategist with a multidisciplinary background in philosophy, design, media and creative leadership.

I spent over 30 years working in media, building brands and instigating creative collaborations. I regularly work with Pentagram partners and I am a co-founder of the URGE Collective.

About the Ideas Garden

I write about ideas, design, creativity, brands, culture, stories and how they can inspire and move people. Part of what I do for a living involves helping leaders and teams in organisations define what they want to say about what they do, why other people should care, and how to say it with clarity and impact.

I like to think about things, and I write to clarify what I think. I strive to ask better questions, critically exploring common and uncommon ideas, and using creative and strategic tools to make complex things more accessible, connectable, remix-able, and useful. I attend to this as a garden for ideas to flourish.

Please come in and explore. Let me know your ideas, opinions, counterarguments, or suggestions to improve any of it. Consider subscribing and sharing if you find it helpful. By subscribing, you will receive emails with new posts when I publish them. You will also make me feel like I am not just talking to myself, and that would be nice... Thank you.

If you wish to connect, you can contact me here.