Do&Co

I work with organisations to develop the story that connects them with their audience. I help define the core aspects of the brand, its strategy, structure, story and identity. Then I assist with orchestrating actions and behaviours so that people's experiences add up to creating brand value. Past clients include BBC, SKY, Discovery, Eurosport, MUBI, Moleskine, Fedrigoni and Roche.

Typically projects involve:

Research

Understand customers and audiences' needs and discover relevant insights by researching key factors affecting the brand.

Brand Strategy

Define what the brand stands for, how best to communicate it, its key messaging & narrative. Establish the core principles that help people make decisions.

Brand Architecture

Devise its structure and relationships with other brands, including sub-brands, endorsed brands and partnerships.

Brand Identity

Naming, visual and sound identity, tone of voice. A design system and toolkit to bring the brand to life.

Creative Leadership

Advertising legend John Hegarty famously said that effective creative communication is 80% about the idea and 80% about the execution. One of the most challenging aspects of brand building is to effectively orchestrate multi-party collaborations to execute the strategy, internally and externally.

Brands are primarily about people. The role of strategy is to help direct the interactions between the company, its customers and the wider culture. A brand is built every day from the interplay of actions and experiences which depend from every department and function of an organisation. Everything people feel, say and do is part of the story and shapes the way that brand is perceived.

Leaders needs to inspire and galvanise everyone in the organisation, providing behavioural guidelines, aligning incentives and responsibilities. This will bring the brand strategy to life in the things people value as a company, the way they do business and the way they behave every day.

I combine strategic thinking and creative doing with the ability to motivate talent and develop organisational culture

Strategic Creativity

Value is created through continuous innovation. Creativity is strategic: it should not be outsourced or siloed. I help teams and organisations to adapt and thrive by developing strategic creativity at the heart of their culture.

Collaborative advantage

As organisations develop, complexity increases. I help clarify, simplify, and solve challenging problems. I work seamlessly across strategy, ideas, design and execution, to bridge the gaps between knowing, thinking and doing.I take a systemic view to help clients develop long-term competitive advantage. Together we figure out the why, how and what — then work collaboratively in multidisciplinary teams to deliver it through stories, design and experiences.

Independence

Forward-thinking leaders foster collaborations and experiment with better ways of working. Creative talent are primarily driven by the ambition to work on challenging projects with people we respect and we can learn from. We choose to work independently, outside big firms.

Disciplined collaboration

I am part of a community of independent, experienced talent with outstanding capabilities and track-record: writers, designers, strategists, film-makers, architects, technologists… We are effective, fast and flexible. United by shared values, the way we work and the quality of our output. We pioneer better ways of working through empathy, transparency and collaboration.

Partners

Pentagram is the world’s largest and most awarded, independently-owned design studio. All 25 partners are practicing designers, working both independently and collaboratively. I work with some of the London partners on a number of multidisciplinary projects.

I am a co-founder of URGE, a creative industries collective dedicated to system change. Each member is a leading figure in their field. We are strategists, storytellers, designers, makers and entrepreneurs, united in our commitment to help leaders in business and society to reimagine our long term future.