Ideas that do

Ideas that do — D&AD Festival

Many brands strive to communicate a higher purpose. Blurring boundaries between strategy, creativity and culture, Federico presents a diverse selection of ideas intended to bring brands to life, reflecting on why some work, and why others don't. Recorded at the D&AD Festival 2018

Federico Gaggio

10 Dec 2018

At the D&AD Festival, London, 2018

How to tell Purpose from Bullshit

Full content of Federico’s session at the D&AD Festival 2018

TV Sets in a garden full of plants. Art installation by Nam June Paik, "TV Garden", 1974

Media Ecology

A brief exploration of the field, to reflect on how media contribute to the crises we face, and what a healthy Media Ecology may look like.

'Emerging' light sculpture by teamLab, a Japanese art collective.

Simple stories, complex world

In practising strategy and design, we strive for simplicity. We discern, select, and choose what to focus on, where, and how to direct our attention. Life is complex. Every organism, natural ecosystem, and human system is complex. The universe is complex, beautiful, and fascinating. Philosophers, neuroscientists, and psychologists study our

Brian Eno and Peter Schmidt, authors of Oblique Strategies. Photo by Rita Saarikko.

Strategy is a creative act

What do we think about when we think about strategy? How does strategy relate to planning, stories and creativity? A brief journey through different ways of thinking.

Design

Design is one of those ubiquitous words in our culture which mean different things to different people. So let us explore it a little.

How to tell Purpose from Bullshit

Read more

Media Ecology

Simple stories, complex world

Strategy is a creative act

Design