Ideas that do — D&AD Festival

Many brands strive to communicate a higher purpose. Blurring boundaries between strategy, creativity and culture, Federico presents a diverse selection of ideas intended to bring brands to life, reflecting on why some work, and why others don't. Recorded at the D&AD Festival 2018

Federico Gaggio

Dec 10, 2018

At the D&AD Festival, London, 2018

How to tell Purpose from Bullshit

Full content of Federico’s session at the D&AD Festival 2018

Design

Design is one of those ubiquitous words in our culture which mean different things to different people. So let us explore it a little.

About 'Dizionario Minimo'

Welcome to my new and improved blog, aka the 'ideas garden'. Since I’ve started to write more regularly, I would like to share some thoughts on the meaning of specific words and their relationships. What do we talk about when we talk about… X? This loose constraint

A man pruning a tree with branches looking like his afro hair.

Welcome to the Ideas Garden

Dear reader, thank you for your interest. I have been writing very sporadically on the previous version of this blog, Ideas that Do on Substack. I am now starting a new phase in which I plan to publish more regularly, roughly every other week. My previous posts focused on themes

The Brand with Two Faces

A critical reflection on the duality of brand stories

How to tell Purpose from Bullshit

Read more

Design

About 'Dizionario Minimo'

Welcome to the Ideas Garden

The Brand with Two Faces