Ideas that do
The Brand with Two Faces
A critical reflection on the duality of brand stories
Ideas that do
A critical reflection on the duality of brand stories
Ideas that do
Many brands strive to communicate a higher purpose. Blurring boundaries between strategy, creativity and culture, Federico presents a diverse selection of ideas intended to bring brands to life, reflecting on why some work, and why others don't. Recorded at the D&AD Festival 2018