Ideas that do
The Brand with Two Faces
A critical reflection on the duality of brand stories
Ideas that do
Ideas that do
Brand Stories in a time of crisis
As the movement to stop climate change gains momentum, new brand campaigns seek to earn trust, but only concerted action will ensure their stories resonate.
Ideas that do
Ideas that do — D&AD Festival
Many brands strive to communicate a higher purpose. Blurring boundaries between strategy, creativity and culture, Federico presents a diverse selection of ideas intended to bring brands to life, reflecting on why some work, and why others don't. Recorded at the D&AD Festival 2018
Ideas that do
Cool Shit 2014
Edited from the presentation "State of Our Art" by Federico Gaggio and Patrick Burgoyne of Creative Review at Promax BDA Europe conference, London, March 2014. The focus of this showcase is on the TV branding and promotional work which we feel has been the most significant or creatively
Ideas that do
COOL SHIT: New Directions in Advertising
"Cool Shit" started as a presentation at the Promax Conference in LA in 2010. Patrick Burgoyne (editor of Creative Review) and I set out to put together an inspirational session, packed with content showing new and interesting ways brands and advertisers are leveraging the power of digital and