Dizionario Minimo
Design
Design is one of those ubiquitous words in our culture which mean different things to different people. So let us explore it a little.
Federico Gaggio
Creative Leadership, Brand Strategy, Identity, Design, Culture, Regeneration
Dizionario Minimo
About 'Dizionario Minimo'
Welcome to my new and improved blog, aka the 'ideas garden'. Since I’ve started to write more regularly, I would like to share some thoughts on the meaning of specific words and their relationships. What do we talk about when we talk about… X? This loose constraint
News
Welcome to the Ideas Garden
Dear reader, thank you for your interest. I have been writing very sporadically on the previous version of this blog, Ideas that Do on Substack. I am now starting a new phase in which I plan to publish more regularly, roughly every other week. My previous posts focused on themes
The Brand with Two Faces
A critical reflection on the duality of brand stories
Brand Stories in a time of crisis
As the movement to stop climate change gains momentum, new brand campaigns seek to earn trust, but only concerted action will ensure their stories resonate.
Ideas that do — D&AD Festival
Many brands strive to communicate a higher purpose. Blurring boundaries between strategy, creativity and culture, Federico presents a diverse selection of ideas intended to bring brands to life, reflecting on why some work, and why others don't. Recorded at the D&AD Festival 2018
Leading from the Culture
Creative Review asked me to contribute views and insights on Creative Leadership in occasion of the launch of the magazine's strand of content aimed at those who lead, and aspire to lead, creative teams, departments and businesses. A version of this article appeared on the June 2016 issue
Cool Shit 2014
Edited from the presentation "State of Our Art" by Federico Gaggio and Patrick Burgoyne of Creative Review at Promax BDA Europe conference, London, March 2014. The focus of this showcase is on the TV branding and promotional work which we feel has been the most significant or creatively
COOL SHIT: New Directions in Advertising
"Cool Shit" started as a presentation at the Promax Conference in LA in 2010. Patrick Burgoyne (editor of Creative Review) and I set out to put together an inspirational session, packed with content showing new and interesting ways brands and advertisers are leveraging the power of digital and
PechaKucha inspirations
On visiting Tokyo with the Berlin School I was honoured to be invited to share some personal inspirations at the wonderful PechaKucha event, in the legendary Superdeluxe.